Company Name: Greater Community Development (Greater Community Institution of Columbus Ohio)
Mission:
Our mission is to use available resources to help students through academic difficulties through academic and emotional support from certified experts.
About:
Greater Community & Development is a company based in Columbus, Ohio focused on improving students’ academic abilities with the competition. They believe in emotional support for students by designating students to professionals through mental health counseling is key to student success. This company is an aspiring virtual program that is hoping to reach out to assist students distance apart.
The company has a variety of coaches and counselors available to prepare students for the rigors of the college application process. As such, career and development coaches among others, are provided for students to strengthen their academic backgrounds and resumes. They provide guidance and experience to ensure students lead successful futures. Experts are trained to assist students academically by providing accessible resources for students to improve grades and test scores.
Problem: There is a lack of teachers in not just the Colombus, Ohio area but also across the country. Many teachers are leaving the public education system in the past year due to pandemic exhaustion and lack of support from the education systems. With the lack of teachers in student proportion, it is difficult for all students to get the necessary support system present in school environments that they need to plan their success for the future.
https://www.nbc4i.com/news/local-news/central-ohio-school-districts-combat-teacher-shortage/
Promotion methods (How you would promote the company in the Columbus area)
- Provide Statistical Evidence - read up on credible sources such as abstracts and papers of studies proving that mental health is neglected and important to students for academic success)
- Connecting/Spreading the Word Through Social Media
- Promotional Events such as seminars to show effectiveness or with results of success.
- Student/Parent/Expert Testimonials
Statistics
Mental health is neglected especially amongst students. In a survery conducted amongst college students, 6 in every 10 students feel stressed to the extent that their work productivity have been impacted (dokument.pub). In addition, students are often pressured with the drive to constantly succeed while impacted by environmental factors around them. Students tend to neglect signs of stress, thinking that it is normal, and refuse to seek assistance or guidance. In a study completed among 165 students not seeking treatment, 66% claims that treatment is not needed, 26.8% claim there is no time to seek treatment and 18% prefer self-management over seeking for external assistance (ncbi.nlm.nih.gov).
https://dokument.pub/2009-mtvuap-poll-half-of-us-flipbook-pdf.html
https://biomedpharmajournal.org/vol11no1/academic-stress-and-its-sources-among-university-students/
https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3788673/
Social Media
Whether this company serves with or without voluntary services, it is helpful to spread the word, especially amongst targeted customers. Seeing that this company will be supporting students ages 13-21, they should focus their promotional efforts on spreading the word through applications often used by young adults. Students ages 13-21 tend to think as an individual and will be motivated to take necessary strides to succeed, which is why exposure to students is important. Applications such as Instagram and Youtube would be great to not only spread the word about the existence of this organization.
Promotional Events
There are many companies who effectively use methods such as providing free trial events, hosting webinars, or posting an exemplary video of suggestive tips that are actually helpful to grab their audience’s intention and interest. Promotional events are used to share more about the program with people that may or may not be interested in the company's intention in an effort to prove that participating in the program is necessary for the overall success of the individual. To do so, the credibility of the program needs to be highlighted to show that the program will actually be helpful. Creating a media advertisement or interactive video will also help with absorbing the audience and moving them.
Student/Parent/Expert Testimonials
For growing companies that have yet to make a name for themselves, it is important to have testimonials to build the credibility of the company and the trust between the company and its participants. Testimonials of others’ experiences can help with that. It might be difficult from there start as there are not many results, but collecting and building a set of testimonials for the website to showcase would be a great way to further promote the company and the purposes they serve.
Questions
- Is the company 501c3 (nonprofit organization) or for profit?
- Will volunteers be accepted to work as part of this company?
- What inspired the company?
- What types of goals or objectives do you have in mind for the company on the long run?
- What makes your company unique from others?
- Please provide a breakdown of what services your company will provide and how it would help students.
- Are there any limitations that you would set for your company?
- What specific students are you hoping to attract?
